Guide: Starting Points for Lead Scoring

Reddit HubSpot Community Some of my favorite go-to actions for starting with lead scoring in Hubspot: Examining your previous lead or deal data for basic trends Cross-referencing engagement metrics for…

5 soft skills that lead to a successful workplace

Zoho Partners Soft skills play an invaluable role in today’s work environment. Traits like teamwork, adaptability, and empathy are the main reasons that teams can stick together, collaborate, and achieve…

What is Enterprise Risk Management?

K2 Partnering Running a company, regardless of the industry, comes with a host of risks. Whether it’s infrastructure problems, poor planning, dissatisfied customers, unforeseen acts of nature, or a cyberattack,…

Everything You Need to Know About Marketing Operations in One Place

Hubspot One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher…

Permalinks: What They Are & How to Structure Them for Max SEO Value

Hubspot What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, though, permalinks and…

6 Steps to Build a Single Customer View & Improve Customer Experience

Hubspot Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures…